Category: Business

Studying at a certain university can help a person’s career fate. Those who graduate from elite campuses are seen as having more potential in the world of work. Not only because of their name, several universities are known to produce quality graduates, especially since they have performed well from the start until they are accepted there. It is not surprising that these students will become rich people. Which universities have made the most billionaires?

Some universities have a reputation for being known to produce businessmen, politicians and other well-known individuals. Every year, Wealth-X research firm issues a list of campuses that produce the most successful alumni. This study took data from billionaires who were known to have graduated from university. They then estimated how many millionaires had graduated from there.

Populer Universities

Courtesy : Bing

Based on research released by Wealth-X in 2019, nine out of 10 universities that make the most billionaires are located in the United States. Meanwhile, another university comes from England, namely Cambridge. Most of the successful graduates who are registered have a net worth of at least $ 30 million or around Rp.446 billion which is referred to as UHNW (Ultra High Net Worth Individual).

Several university names are familiar and often appear on the lists of the world’s best universities, such as Harvard and Stanford. There is also a university that dropped in the previous year’s list, namely Yale.

Most people probably think that all the graduates of the prestigious universities on this list have gotten rich because of their parents. However, based on research, 79% of UHNW from Harvard are billionaires who made their fortune from their own efforts. Meanwhile, 15% of billionaires achieve success because of a mixture of their own efforts and legacy. Meanwhile, only 6% became rich just because their parents gave them.

Here are 10 universities that generate the most billionaires:

1. Harvard University

2. Stanford University

3. University of Pennsylvania

4. Columbia University

5. New York University

6. Massachusetts Institute of Technology

7. University of Cambridge

8. Northwestern University

9. University of Southern California

10. University of Chicago

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In 2020 there are many changes that occur including in terms of business and economy. This change also affects the income of the richest people in the world including in China. If before we knew Jack ma the founder of Alibaba group as the richest person from China, now Jack Ma’s position has been replaced by a child born in 1980.

Citing Forbes, Colin Huang, replaced Alibaba Group founder Jack Ma, from the list of the second richest people in China. Colin has a fortune of US $ 45.4 billion. Colin Huang is the founder of Pinduoduo e-commerce. His wealth increased after the company he led recorded a 6 percent rise in shares to an all-time high of US $ 87.58 in Nasdaq trading in June.


Pinduoduo has been in business since 2015, and in a short time became one of the largest online retail businesses in China. Its market capitalization reached US $ 104 billion. Besides Huang, a number of investors also enjoyed the share increase experienced by Pinduoduo, such as Tencent, Sequoia China, and Gaorong Capital (officially known as Banyan Capital); Board members include Sequoia China founding partner Neil Shen. Pinduoduo’s stock performance also helped Gaorong’s co-founders, Zhang Zhen and Gao Xiang, to make the Midas List this year.

Huang was a former Google employee. Before spending three years as an engineer at Google, Huang was previously an intern at Microsoft. “These three years have been very valuable to me. Google gives me far more than my contribution, “he said.

Become the Richest in the Country

With a fortune of US $ 45.4 billion, Huang is currently only losing to Tencent Holdings CEO, Ma Huateng. Ma’s wealth is estimated at around US $ 51.5 billion. While Jack Ma’s wealth is estimated to be close to Colin Huang, which is around US $ 43.9 billion.

An increase in Pinduoduo’s shares of more than 300 percent last year led Huang, a former Google engineer, to narrow the gap between his wealth and former Google boss Larry Page who were estimated to have assets of US $ 64.3 billion and Sergey Brin of US $ 62.6 billion.

Based on Forbes billionaire real time data, Amazon founder Jeff Bezos is still at the top of the richest people in the world, with a fortune of US $ 160.4 billion. In second place is Microsofot’s founder, Bill Gates, who has a wealth of US $ 108.7 billion. In third place is Bernard Arnault, CEO of luxury fashion goods producer, Louis Vuitton Moet Hennessy with a fortune of US $ 105.7 billion.

Meanwhile, Facebook boss Mark Zuckerberg trailed the three conglomerates in fourth place with a fortune of US $ 81.3 billion.

Will the position of the world’s richest people change over the next few months? Can be. This pandemic changed everything including the list of people with the most income in the world.

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Basecamp CTO David Heinemeier Hansson, developer of the e-mail service, calls Apple’s behavior like a thug. What caused it?

Hansson’s statement came after Apple refused to fix a bug and forced Basecamp to give Hey customers the option to subscribe to the service via the App Store.

“I was very surprised at the threat. I think it should be disguised as a threat disguised by eufinism or the like,” Hansson said.

Apple’s Strict Rules

Apple does require application developers on the App Store to follow strict rules. Including requiring developers to provide in-app purchase options if they want to offer content that could previously be purchased through other platforms. is an email service that was recently launched. They offer alternative Gmail services at a cost of USD 99 each year. But now, they only provide subscription options via the site.

The Problem

Apple originally gave this application permission to display on iOS. But according to Hansson, when Hey asked for a bug fix, the request was rejected because they didn’t provide the in-app purchase option through the App Store, and then the Hey app update was rejected by Apple.

“Like the mafia, they contacted us by phone. Stating that, first, they broke our window by refusing a bug fix request). Then, without euphemism (a more subtle phrase), they said they would burn our shop (by removing our application), unless we pay, “Hansson wrote on his twitter.

Reported by Detik website, most developers make the in-app purchase option through the App Store the last resort for monetizing their services. Because Apple applies a ‘tax’ of up to 30% for every digital purchase transaction made through the App Store.

An example is Netflix, which has no longer offered a subscription option through the App Store since 2018. Then there is also Spotify who claims to have to increase its service subscription fees to cover their lost income from Apple’s tax deductions.

There are still many more developers who complain about Apple’s tax scheme, and Apple is still unmoved by this rule, even though they actually provide relief for a number of applications or free them from the tax.

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The business world is being stirred up by the adoption of the son of Bernard Arnault, owner of LVMH as CEO of Tag Heuer, a luxury watch brand. He is Frederic Arnault who joined his siblings in taking on a greater role as a conglomerate family. Reuters reported, billionaire Bernard Arnault owned a 5.46 percent stake in Carefour through his Arnault Groupe. The richest billionaire in Europe stepped down from his position on the council on April 15.

First career

This prestigious school graduate, Ecole Polytechnique, has worked as an investment manager at the Louis Vuitton producer, led by his father, LVMH. He held positions from 2015 to 2016 before he switched to lead Rimowa. Alexandre’s activities are also like millennials in general. Through his Instagram account, he is seen traveling frequently, playing Chopin’s music in a park in New York City. As well as filling business events and meeting famous business people like Jeff Bezos and Warren Buffett.
As reported by the South China Morning Post in Jakarta, the Arnault family controls nearly half of LVMH which has grown rapidly through acquisitions under CEO Bernard Arnault. The richest man in France who has fashion labels like Louis Vuitton and also champagne and jewelry brands.

Ascended the Throne as CEO Tag Heuer

Frederic Arnault who is still 25 years old will rise as CEO of Tag Heuer on July 1. He previously worked on labels with a focus on developing digital activities. As is known, four of Bernard Arnault’s five children now occupy senior positions in the group. These include Vuitton and Rimowa baggage makers, a German baggage brand led by CEO Alexandre Arnault.

LVMH also said in a statement that Stephane Bianchi, which oversees all watch brands, would expand its authority to take over jewelry brands, except Bulgari. Other brands including Chaumet.
Quoted from the news site, last year, LVMH has agreed to buy the United States Tiffany & Co. jewelry for USD 16.2 billion. The fund is to expand its footprint in one of the fastest-growing luxury market segments.

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During this pandemic, several countries gave policies in the economic fields to maintain the stability of the countries in the business and economic fields. One of them is in the field of domestic and foreign trade. The US government also took several policy steps to maintain economic stability in the trade sector. This policy was taken after considering several things to maintain business and economic stability in the country.

One very real policy is the inclusion of several Chinese companies on the blacklist. The company was included with the reasons behind everything. The US Commerce Department’s move marks the Trump administration’s latest effort to crack down on companies whose products can support China’s military activities. At the same time, punishing Beijing for its treatment of the Muslim minority.

The Reason

Courtesy :

Reporting from Reuters, the US Department of Commerce noted that Seven companies and 2 institutions were involved in human rights violations and violations carried out in the Chinese suppression campaign, arbitrary mass detention, forced labor, and high-tech surveillance of Uighurs. The blacklisted companies are companies that focus on artificial intelligence (AI) and face recognition, where US companies such as Nvidia Corp and Intel Corp have invested heavily in it.

The List Of The Companies

Among the blacklisted companies, the name NetPosa was called. NetPosa is one of the well-known AI companies in China, whose face recognition is associated with Muslim surveillance. Then there is Qihoo360, a large cybersecurity company that was expelled from Nasdaq in 2015. Qihoo360 recently made headlines because it claimed to have found evidence of a CIA hacking tool used to target China’s aviation sector.

Furthermore, a company called CloudMinds was also blacklisted. The company, which receives financial support from Softbank Group Corp, operates cloud-based services to run robots such as Pepper’s version, a humanoid robot capable of simple communication. In fact, CloudMinds has been blocked since last year for transferring technology or technical information from a US unit to its office in Beijing.

“Xilinx is aware of the recent addition of (the company to the blacklist) of the Department of Commerce. We are evaluating any potential business impact. We comply with the rules and regulations of the new US Department of Commerce,” the company said. “Xilinx is aware of the recent addition of (the company to the blacklist) of the Department of Commerce. We are evaluating any potential business impact.

We comply with the rules and regulations of the new US Department of Commerce,” the company said. For information, the US Department of Commerce’s actions followed a similar action that occurred in October 2019. At that time, the US included 28 Chinese public security bureaus and companies, including several start-up companies AI and video surveillance company Hikvision.

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It is not easy for some companies to implement work from home. Factories and retail trading companies are one of them. For those of you who are given new rules from the company to work from home, here are some surefire tricks from them.

Plan the System

Courtesy :

Work from home for the long term like two to four weeks needs to be planned a mature system of the interests of the company and workers. To start the work system from home, the company is advised to participate in the draft shift division, daily deadline time and other rules. Especially for employees who are accustomed to working ‘9 to 5’, they need clear guidelines on the job description to be more productive from home.

Strong Communication

A very important point if the company wants to work from home is to establish clear communication between workers and managers. If lack of communication is one of the reasons the ‘WFH’ system is less successful. Group chat for daily discussions is the easiest thing to do on a daily basis. Managers and leaders are required to have meetings per week or at least per month. Work targets really need to be informed to motivate ‘WFH’ workers.

Training Manager

It’s very important to be able to check on staff every day. For this reason, it is necessary to make different rules. this is also the reason why applying training to managers as well as improving the management system.

Start it With Practice

Before actually using the WFH system, companies can initiate training first. The ‘education and training’ program will not only give workers time to try and get used to it but also to find faults and mistakes. When the right system is found it will certainly be easier to run it.


One of the best companies that successfully implemented WFH is Humma. To Forbes, the Humma representative said that their commitment was to health and well-being that started from the workplace as a company, they continued to support their work rules more flexibly over time. From flexible times to ‘remote’ accommodations so their workers are equipped to work in an environment where they are their best. After designing the system, do the exercises to actually apply ‘Work From Home’ don’t forget to evaluate.

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We are now experiencing the fifth most powerful bull market in stocks since 1900. The Federal Reserve, through its quantitative easing program, has lowered interest rates to near zero, thereby forcing investors to search for income in nontraditional places. In response, dividend yielding stocks and high yield “junk” bonds have soared in price. If you review the trajectory of the S&P 500 over the past year, it appears that the market is advancing without any significant corrections.

The market continues to shrug off risks. Despite poor economic data, decelerating growth in China, still unresolved European debt woes, and increasing tensions between Russia and her neighbors, the market continues on its march upward. The only data the market seems to respond to are signals from the Federal Reserve that they may increase interest rates. For now, the stock market assumes that new Federal Reserve Chair Jerome Powell “has its back.” The dovish Powell appears to be an advocate of an accommodative policy through 2018.

Investors can become complacent believing that this pattern will last indefinitely. To wit, the flow of money into stock funds reached an all-time high in 2013-2017 as memories of the crisis of 2008 faded. The belief that market gains can be achieved consistently with no apparent risk of correction is not only naive, but dangerous. Investors in Bernie Madoff’s fund were likewise transfixed by the steady, impressive returns that seemed to move with no correlation to the financial markets. Sometime when things seem to be too good to be true…..
We only need to look back to the more recent examples of complacency and calls of “this time it’s different,” to remind ourselves of the dangers that can result from this mentality.

In the 2000 tech implosion, the market finally came to the reality that stocks with non-existent earnings and lofty prices were not necessarily a good buy. We were told that “earnings did not matter” and that this was “the new paradigm.”

In 2007, when everyone was buying second homes, flipping “spec” homes, and loading up on a McMansions they could not afford, the party line was that, “housing is an investment that never goes down in value.”  The financial crisis was created in part due to this mentality, and we are still feeling the painful repercussions.  In this article , Peter Schiff discusses the implications of the massive debt the US has incurred post 2008.  He states,

America is trying to borrow its way out of recession. We are creating debt now in order to push up prices and create the illusion of prosperity.

He opines further that:

 “The red flags contained in the national and global headlines that have come out thus far in 2014 should have spooked investors and economic forecasters. Instead the markets have barely noticed. It seems that the majority opinion on Wall Street and Washington is that we have entered an era of good fortune made possible by the benevolent hand of the Federal Reserve. Ben Bernanke and now Janet Yellen have apparently removed all the economic rough edges that would normally draw blood. As a result of this monetary “baby-proofing,” a strong economy is no longer considered necessary for rising stock and real estate prices.”

It is important for investors to remind themselves of the following:

Markets are cyclical

Corrections are normal consequence of business cycles:  We can’t predict when they will occur, but we should prepare mentally for their eventuality.

Market timing is extremely difficult.

Who would have predicted that in 2013 the S&P 500 would increase over 30%?  This occurred despite the debt ceiling and budget showdowns, sluggish economic growth, and other geopolitical events.  Few if any analysts, predicted this incredible performance, giving further credence to the notion that the so called “experts” are not particularly prescient.

Chasing performance can lead to pain

Investors have a tendency to pile into segments of the market that have recently performed well , buying more of the recent winners and eschewing the “dogs” that underperformed.  But short term performance is not indicative of longer term returns.  Overexposure to one asset class, say large-cap US stocks, will reduce your portfolios diversification, thereby increasing the overall volatility of your investment mix. Discipline in the form of rebalancing would be a better tactic. In this related article, Craig Israelsen discusses this behavioral tendency and how it can be avoided through proper diversification.

Looking at traditional measures of valuation, the current stock market is overvalued.  According to John Hussman, current valuations suggest that equities are poised to deliver paltry returns of roughly 2.3% before inflation over the next 10 years.  Even the Fed’s own Richard Fisher, president of the Federal Reserve Bank of Dallas, recently said he was concerned about “eye-popping levels” of some stock market metrics warning that the Fed must monitor the signs carefully to ensure bubbles were not forming.

In irrational times like this, it is important to maintain perspective; we don’t know exactly what the stock market will do in the short run.  We can’t control inflation, taxes, political turmoil, the weather, our health or major geopolitical events.  We must instead focus on the things we can control like the following:

Our emotions– It is essential that we have a portfolio of investments that we can stick with through thick and thin.

Review your investment policy statement that was prepared as part of you plan; and specifically; revisit the potential decline for your investments based on your target allocation to the stock market to see if it is still palatable

Rebalancing –After a large market advance, it is important to prune our winners and reinvest proceeds in losing asset classes.

Most recently, that would mean selling stocks and buying bonds. While this is counter to our  behavioral instincts, it is a powerful way to maximize long-range investment returns.

Costs–Given that future stock market returns are likely to be lower, costs becomes especially important.

Employing no-load, passive, low-cost funds and ETF’s will help maximize your gains.  The money you save due to low fees will compound for you over time.  This has an exponential effect on the growth of your portfolio.  Costs are reflected in your funds’  expense ratios.  Low cost investment advice helps to further reduce the overall cost of your investment management.

Diversification–resist the urge to follow performance and load up on yesterday’s star asset classes

Just because US stocks have been stellar performers doesn’t mean that this will continue. We never know in advance which portion of the portfolio will be the star performer. As this periodic table of asset class performance indicates, the stars of one year can easily turn to dogs the next. It is also important to remember that cash, CDs, and high-quality bonds, while they possess frustratingly low yields, are still an essential component of your portfolio, as they act as shock absorbers in periods of market turmoil.

Risk– if you’re planning to retire in the next five years or recent retiree, you may want to adjust your portfolio to position yourself more conservatively.

Recent studies suggest that minimizing your exposure to stocks, five years before and five years after retirement  and then increasing your stocks allocation slowly over time, may be a prudent way to maximize spending in retirement as well as avoid outliving your funds.

In summary, the market over the past few years may convince you that risk will be rewarded with little chance of loss. But remember, what goes up must go down, and invariably, a tipping point emerges that changes the course of the market.  History does repeat itself.  Be realistic and stick to a prudent plan so you are well equipped to weather any market storm.

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Is your business vision the same as your business plan? Most certainly not. Your vision is the dream, the prize, and the ideal scene. Your business plan is the steps you will be taking to make those dreams into reality.

Today, I was reading the advice given by one of the top Internet Marketing Gurus. He asked his followers to write their vision for their business. Most of them did pretty good! But most of the complicated it by adding the steps to getting it done. They added too much thought.

You might say “Why would this matter?” I will tell you.

How would you tell if your actions are keeping you from your dream if you don’t have a clear picture of the dream?

Last summer I watched the Boston Celtics win the National Basket Ball Championship. They had a dream. As individuals and as a team they had the dream to win the Championship. They had the vision. Then they coordinated the actions of each player’s actions both on and off of the court to make that dream come true.

How could you make decisions that would bring the ideal scene if you don’t know what that scene is?

Let’s say your ideal scene is: You own your very own restaurant. Long lines of customers stand to wait to be seated because your food and service are excellent. You have the top chefs wanting to work for you. Your wife is able to stay home with the children, and you are putting money away for their education.

Now you are doing well, you have fulfilled most of your dream. You have long lines, the best chef in town is working for you. You have rave reviews in the local news about your excellent food and service. You are almost to the point that your wife can stay at home with the kids when someone comes up and wants to invest in an expansion of your restaurant by adding a bar. I know your ideal scene you can easily put the figures together to see if this new plan fits. Will it be best for the customers you have? Will the expansion make it possible for your wife to stay home? Will you be able to put money aside?

How would you know if you picked the right project if you don’t know what your goal is?

A very successful Real Estate Lawyer told me recently that after 30 years he had finally attained his goal of owning a flourishing law practice. He had set his goal in high school. He worked hard to get his law degree. The only problem was, it took him way too long to be successful, and he blamed it on the fact that he let other projects get in the way of his goals.

How would you know what and to whom you are marketing?

Your vision is who you are. It is your identity. It is what you are selling. You are not the money. You are not the advertising campaign. Know your vision, and the advertising campaign becomes easy. Know your vision and the tools to make money will be easy to find.

Your visions statement might go something like this:

I have an a very successful on e-commerce blog. I am considered the “go to” man by other bloggers when it comes to how to run an e-commerce site. I have followed what I have learned and have two flourishing e-commerce sites. I am able to share my good fortune with my employees. My employees are stable and able to handle my business when I am away working on fundraising for Micro-banking. I am also able to set up a fund that allows my grandchildren to get through college.

Here are a few tips on writing your vision.

Have fun! Create! come up with new ideas. Reach down deep to your heart’s desire.

Yes, you may be in a serious financial situation and need to get moving fast….but this is the fun part of the whole game. What are your going to win? What will you do with the income you will be making? What will you do with the time you will create? Whose life can you change for the better?

Dream Big! It’s OK! The movers and shakers of this world are those who dream big. Witness the man-made islands of Dubai, the Hover Damn or the computer you are working on right now. They all started with a vision. You too can move and shake your part of the world.

“Life is one big road with lots of signs. So when you are riding through the ruts, don’t complicate your mind. Flee from hate, mischief, and jealousy. Don’t bury your thoughts, put your vision to reality. Wake Up and Live!” – Bob Marley-

Write your vision down and share it with like-minded people. Want to be healthy, wealthy and wise? Then get advise from the healthy, wealthy, and wise. Those who are taking action to make their vision in to reality have a different mindset than those who are OK with plodding along in life.

Your business plan is a step by step guide for getting things done. Your vision IS YOU. Your vision IS YOUR BUSINESS.

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As marketers, there are a few seemingly basic questions that are at the core of our entire marketing strategies.

Who is our customer? How does our customer think and make decisions?

We research the demographic data, whitepapers about trends, Google Analytics, and any other data source we can think of. But many times we fail to look at our own consumer behavior – as well as that of our families, our friends, and our colleagues – to determine trends, when in fact our own behavior is probably a good indication of “the norm”.

So after thinking about my own brand-seeking habits, I realized that I either get a direct recommendation from a friend or colleague, or I consume other people’s online reviews related to the brand.

1. I find restaurants on Yelp, and sort my results by “highest rated.”

2. I run a Google search on every product, model number, and service to see their reviews.

3. I listen intently to my fellow entrepreneurs and their experiences with certain tools.

4. I listen to new artists and songs that my friends tell me about.

5. I legitimize brands by their website’s display of significant press coverage

Brand Trust Low, People Trust High

According to a 2015 Nielsen report, a majority of worldwide consumers behave in a similar fashion. In fact, the report states that 92% of worldwide consumers trust recommendations from people they know, while 70% trust consumer opinions posted online.

A 2012 Accenture survey had similar findings – 79% of consumers received their brand information via Word-of-Mouth, while 63% uses review & news sites. The survey even shows that 47% of consumers used social media and online forums to discover brand information.


Clearly, people trust the experiences and comments of other people over any direct brand advertising. These types of people experiences end up in some sort of free, customer-driven impressions called “Earned Media.”

What Is Earned Media?

According to Michael Brito of Edelman, Earned Media is…

“…the natural result of public/media relation’s efforts, ad campaigns, events and the content that you create within your owned media channels. …[It] has expanded to influencers who have popular blogs as well. When someone not associated with your brand mentions you on Twitter, Facebook or any other social media channel, it’s earned media. Other types of earned media include consumers’ social media posts, tweets, product reviews, videos, photos, and open dialogue within online communities.”

With that definition, it is clear that in order to “earn media,” a company must encourage and enable its customers and online communities to advocate for its brand in every way possible. When encouraged and enabled, customers can very easily act on their positive brand experience and create activity on social media (impressions, shares, comments), online communities (reviews & recommendations, forums, “upvotes”), and email (referrals).

Making Customers Into Evangelists

Gather Their Feedback.

There’s nothing like getting the word straight from your customers. The more you solicit their opinions, the more emotionally invested they will feel about your product. Regularly run short-but-effective surveys, using tools like SurveyMonkey, Wufoo, or Formstack. Install feedback boxes on your product, such as Qualaroo Insights or GetSatisfaction, to constantly encourage your users to tell you what’s on their mind. Then display the (positive) feedback proudly on your website using a Testimonials widget.

Impress Them With Customer Service.

When a customer reaches out with an issue, the customer’s ensuing experience with the brand goes a long way to determining the future of that relationship. Brands that are responsive, helpful, and generally awesome to their customers will have a greater chance of keeping those customers for a long time (for life??). Companies like JetBlue, Nike, Seamless, and Comcast have nailed Twitter customer service, but if you can’t have dedicated manpower on your Twitter handle you can still respond to your customer service requests within 6 hours, like the big boys do!

Make It Easy For Them To Evangelize.

Take “Word-of-mouth”, make it digital, and what do you get? Virality. If your product does not prioritize virality, you are doing yourself a disservice because you are limiting customers who want to help your mission! For starters, provide your users with tools that make it simple to email contacts and post on social media. Match those tools with a simple-yet-effective incentive for spreading your brand’s message, and watch those referrals multiply!

Just Ask.

Sometimes being direct with your customers is most effective. When customers are already excited and passionate about a brand or product, they want to contribute to that brand’s success and public perception. Lucky for you, within your customer base you have social media influencers, members of the media, people who are active on review sites, heavy networkers, and click-happy referral inviters. Find them, and ask them for online reviews, press coverage, website linkbacks, Tweets, and “Likes”. You’ll be pleasantly surprised with the results!

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CNN recently published an article calling Kids Wish Network the “worst charity in America.” When trust is your stock in trade, you cannot afford to be tarred with the Scarlet Letter of the Internet. And, if you are attempting to operate as a charity, bad publicity of this sort can be a death sentence … if not managed properly.

That sort of extreme crisis PR is better managed on a one-to-one basis. Not something that can really be covered in a general blog, but what we can talk about it how to avoid that path that leads you there. And, believe me, it is a path. Very few except the truly evil wake up one day and decide to defraud children of health and happiness. However, some initially well-meaning folks end up doing some desperate or ignorant or just plain stupid things in an effort to salvage what they can from an ever-increasing mess of their own making.

There are several ways to avoid either falling into this trap or being compromised from guilt by association.

First, always consider the reality of The Percentage. Most reasonable people understand that a charity will have overhead. No matter what the figure is in your case, it should fall roughly within the perimeters of known and accepted organizations similar to yours. Too far below the line and expect to receive criticism, if not outright denigration online. In the case of Kids Wish Network, CNN said the organization “less than 3 cents on the dollar” actually helping kids. The balance goes to either the charity directors or the companies they use to compel donations. That totaled more than 100 million in the past decade, a “success” on paper that might have worked before, but cannot survive the digital age.

Pick your own name. Some shady charities choose names that sound close – very close – to those of reputable charities. While this might be tempting to avoid the long, slow slog of generating name recognition, it will eventually come back to bite you. Yes, it could work short-term, but eventually, you will learn the hard way that dynamic branding works best when people are not confused by who you are and what you are doing.

Do actual work. Yes, you need to do more than survive to do your best work, but you also have to do more than promise to make a difference if you want to survive for any length of time. You must channel funds – even if they are relatively meager – into doing some sort of good work that can be used to prove your right to exist and worthiness of continued support.

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