Basecamp CTO David Heinemeier Hansson, developer of the Hey.com e-mail service, calls Apple’s behavior like a thug. What caused it?
Hansson’s statement came after Apple refused to fix a bug and forced Basecamp to give Hey customers the option to subscribe to the service via the App Store.
“I was very surprised at the threat. I think it should be disguised as a threat disguised by eufinism or the like,” Hansson said.
Apple’s Strict Rules
Apple does require application developers on the App Store to follow strict rules. Including requiring developers to provide in-app purchase options if they want to offer content that could previously be purchased through other platforms.
Hey.com is an email service that was recently launched. They offer alternative Gmail services at a cost of USD 99 each year. But now, they only provide subscription options via the site.
Apple originally gave this application permission to display on iOS. But according to Hansson, when Hey asked for a bug fix, the request was rejected because they didn’t provide the in-app purchase option through the App Store, and then the Hey app update was rejected by Apple.
“Like the mafia, they contacted us by phone. Stating that, first, they broke our window by refusing a bug fix request). Then, without euphemism (a more subtle phrase), they said they would burn our shop (by removing our application), unless we pay, “Hansson wrote on his twitter.
Reported by Detik website, most developers make the in-app purchase option through the App Store the last resort for monetizing their services. Because Apple applies a ‘tax’ of up to 30% for every digital purchase transaction made through the App Store.
An example is Netflix, which has no longer offered a subscription option through the App Store since 2018. Then there is also Spotify who claims to have to increase its service subscription fees to cover their lost income from Apple’s tax deductions.
There are still many more developers who complain about Apple’s tax scheme, and Apple is still unmoved by this rule, even though they actually provide relief for a number of applications or free them from the tax.