Is your business vision the same as your business plan? Most certainly not. Your vision is the dream, the prize, and the ideal scene. Your business plan is the steps you will be taking to make those dreams into reality.
Today, I was reading the advice given by one of the top Internet Marketing Gurus. He asked his followers to write their vision for their business. Most of them did pretty good! But most of the complicated it by adding the steps to getting it done. They added too much thought.
You might say “Why would this matter?” I will tell you.
How would you tell if your actions are keeping you from your dream if you don’t have a clear picture of the dream?
Last summer I watched the Boston Celtics win the National Basket Ball Championship. They had a dream. As individuals and as a team they had the dream to win the Championship. They had the vision. Then they coordinated the actions of each player’s actions both on and off of the court to make that dream come true.
How could you make decisions that would bring the ideal scene if you don’t know what that scene is?
Let’s say your ideal scene is: You own your very own restaurant. Long lines of customers stand to wait to be seated because your food and service are excellent. You have the top chefs wanting to work for you. Your wife is able to stay home with the children, and you are putting money away for their education.
Now you are doing well, you have fulfilled most of your dream. You have long lines, the best chef in town is working for you. You have rave reviews in the local news about your excellent food and service. You are almost to the point that your wife can stay at home with the kids when someone comes up and wants to invest in an expansion of your restaurant by adding a bar. I know your ideal scene you can easily put the figures together to see if this new plan fits. Will it be best for the customers you have? Will the expansion make it possible for your wife to stay home? Will you be able to put money aside?
How would you know if you picked the right project if you don’t know what your goal is?
A very successful Real Estate Lawyer told me recently that after 30 years he had finally attained his goal of owning a flourishing law practice. He had set his goal in high school. He worked hard to get his law degree. The only problem was, it took him way too long to be successful, and he blamed it on the fact that he let other projects get in the way of his goals.
How would you know what and to whom you are marketing?
Your vision is who you are. It is your identity. It is what you are selling. You are not the money. You are not the advertising campaign. Know your vision, and the advertising campaign becomes easy. Know your vision and the tools to make money will be easy to find.
Your visions statement might go something like this:
I have an a very successful on e-commerce blog. I am considered the “go to” man by other bloggers when it comes to how to run an e-commerce site. I have followed what I have learned and have two flourishing e-commerce sites. I am able to share my good fortune with my employees. My employees are stable and able to handle my business when I am away working on fundraising for Micro-banking. I am also able to set up a fund that allows my grandchildren to get through college.
Here are a few tips on writing your vision.
Have fun! Create! come up with new ideas. Reach down deep to your heart’s desire.
Yes, you may be in a serious financial situation and need to get moving fast….but this is the fun part of the whole game. What are your going to win? What will you do with the income you will be making? What will you do with the time you will create? Whose life can you change for the better?
Dream Big! It’s OK! The movers and shakers of this world are those who dream big. Witness the man-made islands of Dubai, the Hover Damn or the computer you are working on right now. They all started with a vision. You too can move and shake your part of the world.
“Life is one big road with lots of signs. So when you are riding through the ruts, don’t complicate your mind. Flee from hate, mischief, and jealousy. Don’t bury your thoughts, put your vision to reality. Wake Up and Live!” – Bob Marley-
Write your vision down and share it with like-minded people. Want to be healthy, wealthy and wise? Then get advise from the healthy, wealthy, and wise. Those who are taking action to make their vision in to reality have a different mindset than those who are OK with plodding along in life.
Your business plan is a step by step guide for getting things done. Your vision IS YOU. Your vision IS YOUR BUSINESS.