When it is time for you to choose one of the many corporate speakers your speakers’ agency presents to you, there is one simple question you should ask. How will the corporate speaker change the thinking of the people in the audience?
Remember that the audience can consist of a variety of groups. It could be the employees in a company, it could be an association with members working in a particular industry, or it could be simply the members of a particular department within your corporation or company. But the key is finding a speaker who will know exactly to whom they are speaking. The presentation depends a great deal on who is listening. So when you choose a speaker, having someone from outside the group is usually the best one to convey your message. Of course knowing what your message is can seriously improve your chances of finding the right speaker.
Just what is it you want to achieve?
Once you know the answer to that first question you’re well on the way to selecting the ideal corporate speaker. Knowing the message you want to get across, you then need to think what medium you will choose to do that. It could be using social media or it could be in a booklet or brochure which you produce. Or, as is the case in this situation about corporate speakers, it could be as a result of a meeting at which a prominent and well selected speaker puts across your message.
Lets face it; one of the best ways of inspiring and educating humans is by another human. When a group of people are looking at a film or reading a document, they don’t get the same message, they don’t have the same form of inspiration which comes from a fellow human being. That’s where the choice of a speaker is so important.
The speaker leaves but the message lingers
He or she will almost invariably be a guest at your function. They will arrive on the day of the event, deliver their presentation and then leave. But the best corporate speakers are the ones who leave behind those intangible yet highly valuable benefits.
The best way to get people to take action, to react to something is to have them be part of an activity where a speaker delivers an inspirational address. This is where your choice of speaker is so important. Of course they need to know the message you want to convey and the type of people who make up the audience, but they also need to inspire the listening audience. Work with a professional speakers’ agency and use their expertise to solve your problem.